ARA International Awards Market

February 3, 2008 by stuntengraver

When it comes to trade shows for the awards and engraving industry in the United States, the Awards & Recognition Association’s (ARA) International Awards Market, held each year in Las Vegas, Nevada, is The Greatest Show on Earth!

This year, the show will be held from Feb. 25-Feb 29, 2008 at the Las Vegas Convention Center.

Whether you’re looking for equipment and suppliers for sublimation, mechanical engraving, laser engraving, glass etching, or materials for awards, including plaque boards, trophy figures, medals or ad specialty items, you’ll find it all under one roof at ARA Las Vegas.

The show is also the venue for educational seminars, ranging from Free to ARA members, to those which charge for admission. For details on the show, go to www.ara.org

ARA Las Vegas is also when many of the members of www.engravingetc.org converge to hold a free Show and Tell event at the Imperial Palace, 6:30-9:30 pm, Tuesday, Feb. 26th and their annual get-together, appropriately named the “Family Reunuion” where good food, prizes and meeting each other face-to-face is the order of the day.

If your New Years resolution included finding ways to break away from your day job and find a profitable career, this is a golden opportunity to do so!

David Lavaneri
Engraving Etc. Founder
Engraving Etc.

Ink Jet Printers: Use it or loose it!

December 17, 2007 by stuntengraver

Although ink jet printers are extremely popular for photo-quality prints, for both traditional paper media and dye sublimation applications, letting an ink jet printer sit too long, between printing sessions, can lead to ink drying on the printheads, causing clogging.

Ink formulations, especially in the dye sub sector have improved dramatically over the years, and clogging is much less an issue now, than ever before.

Some of the newer ink jet printers, such as the Epson 4800 have built-in auto-cleaning utilities, which can be set to run cleaning cycles at user-prescribed intervals, i.e., daily, weekly etc.

In my experience, it’s not necessary to run daily cleaning cycles, but if a printer has been sitting for a week or more, it’s a good idea to run a nozzle check before printing. If the nozzle check pattern shows missing segments, a head cleaning cycle or two will generally bring it back to proper functionality.

For older printer models, without an auto-clean utility, here’s a site with a head cleaning utility that gets good reviews. There are also some good tips on unclogging printers there as well.

I have no connection with the site or the product.

David “The Stunt Engraver” Lavaneri
Engraving Etc. Forum

Stunt Engraving: Screwy Louie

December 6, 2007 by stuntengraver
by David Lavaneri
Photos by Robyn Lavaneri
LouisFront.jpg

I’ve engraved many wrist watches over the years, but never
thought that by accepting this Louis Vuitton chronograph,
I’d be facing one of the more challenging of them all.

Engraving any item valued at thousands of dollars, isn’t something to treat casually,
but when it comes to engraving watches, I employ a mindset of,
“A watch, is a watch, is a watch.”

After all, the procedures for engraving watches are basically the same and after
doing enough of them, there’s little difference between engraving a Timex or a Rolex.
Generally speaking, if the expense of a watch, or any item, for that matter,
becomes too big a distraction, it’s better not to accept the work.

Why would this watch present such a challenge?

Actually, the challenge ahead didn’t point to a single stumbling block;
rather a combination of factors, beginning with the fact that
the customer was in a hurry and reluctant to part with the watch at all.

There would be no time to fashion special fixtures, consult an expert on any
aspect of the watch, or in the event of catastrophe, order another watch back.

In fact, you’ll see by the following picture, the back of
the watch itself, presented a major challenge.

Back.JPG

Not only is there very little engravable area, but the only useable space is
around the outside edge and that surface is punctuated by small screws.

Copy.jpg

As if those factors weren’t daunting enough, the amount of copy
I was being asked to engrave, presented another challenge.

Asking the customer to lower their expectations, as to
how much of their desired copy can be engraved,
is an option, although, I say, “If there’s a will, there’s a way”
and usually find a way to accomodate the customer’s choice of wording.

Sketch1.jpg

Here’s a sketch of the layout I decided upon. Certainly not fancy,
but ample enough to determine my layout.

The following photo, shows the shape of things to come and frankly, I don’t like what I see.

Shape of Things.JPG

The thickness of the watch, combined with the fact that the sides
are tapered, (not parallel), means, not only will the shape of the watch
cause it to work its way out of a traditional holding jig, but there won’t be
ample clearance between the engraving surface and the diamond graver.

This isn’t going to be the slam-dunk I was hoping for.

What I would would normally do, is remove the back of the watch,
and engrave it as a single item, but not knowing if doing so
would, in any way, void the customer’s warranty, I elected to perform
the engraving with the watch intact.

Deciding how the wording would be layed out, was much easier than
determining how the watch could be held securely in the machine.

Scene of the crime.jpg

The natural, half-round shape of my machine’s vise
looks like a natural watch jig.
There would be plenty of clearance for the cutter,
although the troubling issue of the tapered sides of
the watch remained a concern.

Nice fit.JPG

Although risky, I surmised that the same physics that would force
the watch out of the vise, could also work in my favor.

Through experience, I generally knew how much physical resistance
to expect, during the diamond-drag engraving process.
I figured if I gently forced the watch downward, with my fingers,
along with the downward pressure of the cutter,
the watch shouldn’t move, during engraving.

CleanMachine.JPG

In order not to scratch the watch, I laid a cloth over the area
in which I would lightly clamp the watch.
This was a crucial adjustment, in that, I needed snug contact,
but also needed the face of the watch to
remain flat against the bottom ledge of the vise.

Any movement, during engraving and I’m in deep…well, at this point,
I can’t afford to think along those lines.
Any loss of confidence paves the way for disaster.

Tale of The Tape.JPG

My confidence builds as the theory holds up, during a light
engraving of a segement of copy, on Scotch tape.
(shown at top of photo)

Hang On.JPG

Here we go! No turning back. The tape is removed and I’ll
literally have to hang on while the computer cuts,
irreversibly, into the back of the watch.

When the machine was finished with its pass, I removed my fingers
from the watch. Everything looked good, except…uh oh…I hadn’t
given the spindle enough downward (Z axis) depth and parts of the
name “Sheryl” hadn’t engraved! Now what?

I was pretty sure the watch hadn’t changed position, when I
removed my fingers, but had no way to be certain. I was about to take
and ultimate leap of faith. If the watch wasn’t in exactly the
same position, as during the initial pass, there would be a double-vision.

This was it! Do or die!

I added more depth to the Z-stroke and with the cutter raised, let the
machine engrave up to the point with the missing characters.

I took the machine off pause and quickly placed my fingers back on
the watch, hoping nothing had shifted its position.

When the machine returned to its home position,
I was half-afraid to look at the engraving.

Voila.JPG

Here’s a photo of the finished item. As you can see, my gamble paid
off and nobody, but the people reading this article, will ever know
there was a heart-stopping moment.

I keep saying to myself, that I should quit taking on risky jobs,
but I really do enjoy a challenge, so you can expect to see more
articles like this, in the future.

David “The Stunt Engraver” Lavaneri
Engraving Etc. Forum

Fire Your Customers!

December 5, 2007 by stuntengraver

Although I’ve been an engraver for thirty-six years, fighting the stigma of being a home-based business, I’ve had to work very hard at developing a loyal customer base.

You would think after all the hard work I’ve put into obtaining clients, I wouldn’t want to lose a single one. There’s a lot of truth to that, but there’s also another side to client retention.

I have very few “bad apples” in my customer base, but occasionally some of the regular customers become accustomed to my laid back nature and see my casual approach to business as a weakness, which begs to be taken advantage of.

Although a very rare occurence, I’ve actually had to “fire” a few customers. It’s been necessary to the survival and efficient running of my business.

Surprisingly, these “bad apples” have, without exception, been businesses for whom I provide business-to-business services. These businesses come to rely upon my high quality work and quick turnaround, to provide their customers with a wider array of services and products than they could offer without my help.

The common scenario leading up to the issuance of their “pink slips,” has been their providing me with a steady supply of work, then slowly, but surely, beginning to lag in payment.

I’m very understanding, and realize that even with the best of companies, flexibility is sometimes in order, and truly appreciated by the store owners. If the tardy payments are only occasional, I’ll ride through a tough time with them.

It’s when the slow payment becomes an unbreakable pattern, and no amount of talking affects a change, the “firings” are unavoidable.

Here’s the thought process that’s been their downfall:

“I’m providing the guy with a steady stream of work, which he won’t want to jeopardize, even if I make him wait for payment.”

Here’s my thought process:

“I’m providing services they can’t offer without me, and the notion of working for reduced rates and then having to wait until they decide I’m worth paying, is totally unacceptable.”

When faced with the prospect of losing my services, some companies have given me the much-deserved respect they weren’t offering, and snap to attention, in order to keep me from bailing on them.

The other result is, a customer will pay what they owe, then refuse to have anything to do with me, which couldn’t be more perfect.

I don’t have to deal with unnecessary aggravation, I’m freeing up valuable time, in which I can tend to a growing number of new clients and work with them to make their businesses more versatile and profitable.

Next time you’re having an ongoing problem with a customer, FIRE THEM! Make room for the preferred clients. You’ll be happy you did.

David “The Stunt Engraver” Lavaneri
Engraving Etc. Forum

No News is Bad News?

December 4, 2007 by stuntengraver

No doubt, we’ve all heard the adage “No news is good news.” The inherent wisdom dictates that if we hear no bad news, either a problem doesn’t exist, or the problem has blown over; We’ve dodged a bullet.

Truth is, “No news is bad news”. Let me clarify that point. I’m not referring to the news you receive from a person or client, I’m talking about the news a person or client hears from you.

When first starting my engraving business, I followed the example displayed to me by the owners of the trophy shops for which I had worked. If there happened to be a problem with a job, we would wait for the client to come in or phone and then explain the problem. Sometimes we wouldn’t even admit to having a problem and handed the customer the engraved item in hopes that they wouldn’t be very picky and would accept the job without a word. If the customer had an objection, we would then set about rectifying the problem.

I hadn’t been self employed very long before I had an experience which prompted me to adopt a practice of the “preemptive strike” (contacting the customer before they had a chance to contact me)

I had been producing custom golf awards for a corporation which had an annual event. The awards consisted of a jade acrylic diamond faceted octagon atop a shaped black marble base with sterling silver engraving plates. They were gorgeous and fairly pricey; about $200 apiece.

I did the awards for a couple of years with no problems. One year, I tried a new kind of clear tape, specifically designed to adhere acrylic pieces to bases of another material, such as wood, or in my case, marble.

The client called a couple of days after their event and informed me that, upon presentation of an award to one of the recipients, the marble base came loose, dropped to the ground and suffered a major chip. I was embarrassed and immediately retrieved the trophy to make the necessary repairs.

Here’s where I went wrong.

I used the logic of the trophy shops for which I had worked and made a unilateral judgement call. I figured that since the broken marble base was a custom item which would take a while to have another made, that the customer would probably want to have the award back as soon as possible and I went about substituting the shaped-base with a very attractive, but flat marble base. Instead of the sterling engraving plate being on the angled front of a shaped base, I placed the plate on top of the flat marble base. I sent the award back and waited to see what they would say.

I never heard anything good or bad about my decision to substitue the base. No news was good news. Right?

The next year, I called my contact at the company to make arrangements for the golf awards. The contact told me the awards were being handled by another person in one of their branches in another state. I said, “That’s fine. Give me their name and I’ll make arrangements with that person.” I was informed that the other person had decided to go with another design which didn’t require my assistance.

That’s when I realized I was being let down easy. No news wasn’t just bad news; it was fatal news. I lost the lucrative account simply because I hadn’t let the customer be part of the decision making process in the repair of the trophy.

Now, at the first hint of a problem with job, I immediately contact the customer and explain what the problem is and after explaining their options, come up with a viable solution.

Invariably, the customer is grateful that I’ve made the effort to contact them with the bad news. Keeping the lines of communication open and being honest, in the face of disaster, has allowed me, not only to keep a good customer, but to get a steady supply of word-of-mouth advertising.

The best advertising you can’t buy at any price.

David “The Stunt Engraver” Lavaneri
Engraving Etc. Forum

Are Trophies For Kids?

December 3, 2007 by stuntengraver

There are trophies and then there are awards. I draw a distinction between the two.

Evidently, so do some of the recipients.

One evening, I was having dinner at a restaurant. On the other side of a divider, a Bowling Team was having an awards dinner.

I couldn’t help but notice, when the people received their trophies, all were very excited, as they should be, but when the hoopla died down, they looked at the trophies, (which were all plastic, except for a marble base and stood about a foot tall) as if they were clearly underwhelmed.

One person’s trophy had a female bowling figure on top. No problem, except the recipient was a man!

Someone at the table said, “Who cares! Where will the trophy end up anyhow? Out in the garage, in a box, with your other trophies!”

Someone else said, “Maybe next year, we should nix the trophies and give cash.”

It was all I could do, not to interject.

I felt like walking over and saying, “Looks like you folks could use some real awards.”

My opinion is, if trophies are given to grown-ups, they should be made from quality materials, like onyx, crystal, exotic woods etc.

Size should be small enough, to where a person would actually display their trophy.

I say, reserve the tall glitzy, plastic trophies for kids.

David “The Stunt Engraver” Lavaneri
Engraving Etc. Forum

Dead or Alive: Diamonds can be an Engraver’s Best Friend

December 2, 2007 by stuntengraver

You’ve heard the saying “Diamonds are a girl’s best friend.” Well, to engravers who mark trophy plates and award plaques, not to mention giftware; diamonds are just as good a friend.

In the “diamond drag” or “scratch” engraving method, as it’s sometimes called, a non-rotating industrial diamond graver is crucial to creating fine-line engraved letters and designs.

When engraving a lacquer-coated substrate, such as standard trophy plate/plaque stock, a new or sharp cutter (diamond) is paramount. If the diamond tip is dull, instead of piercing the lacquer coating and creating a smooth cut, the dull cutter can break or chip the lacquer coating around the immediate area of the character or design being engraved.

Ordinarily, the letter looks fine to the naked eye, however if the engraved image is “oxidized” (darkening of engraved image utilizing a special acidic solution) the irregularities in the image become noticeable and very unattractive. At this point, a new diamond graver becomes necessary.

Now here’s the interesting part of the story. Although the “dull” diamond is useless for engraving plates where oxidation of images is necessary, they can be very useful and even preferable to a “new” diamond in certain situations.

A couple of applications where “dull” gravers are preferable:

Engraving of Armatale (cast aluminum) or pewter items. The “new” graver has a tendancy to create a very rough “burr” while engraving, whereas the flatter point of the dull tool creates a smoother image, both to the eye and touch.

Another desirable application for the “dull” tool is in the engraving of stainless steel items. Engraving stainless with a new cutter doesn’t create a burr, in fact engraving stainless steel doesn’t create any real depth at all. The engraving of stainless seriously shortens the life span of the “new” cutter. I keep “dead” gravers around specifically for the purpose of engraving watch backs and stainless travel mugs, for example, in order to preserve the sharp tool.

Whether your diamond gravers are “Dead or Alive” they all have their place in your engraving business.

David “The Stunt Engraver” Lavaneri
Engraving Etc.

Awards and Engraving Industry

December 1, 2007 by stuntengraver

I first entered the awards and engraving industry in 1971, when a well-equipped shop would have meant a manual pantograph, a hot stamping machine, shears for cutting metal and plastic sheet stock and possibly an Automark machine. That was about it!

We were very happy with that arsenal. Why not? A creative and fairly easy way to make decent money!

Of course, with the advent and proliferation of personal computers, the unimaginable happened!

Not only could the tedious process of mechanical engraving be automated, which brought profitability beyond our wildest dreams, but we didn’t realize those early dreams were only the tip of the iceberg!

Computerization kicked the doors of unlimited potential wide open! No longer were we simply purveyors of simple nameplates, signs and trophies. The “Super Shops” added laser engraving, vinyl signage, full-color sublimation, glass etching and a line of advertising specialties to their mix.

The sky was, and remains the limit!

David “The Stunt Engraver” Lavaneri
Engraving Etc.